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Copenhagen has the travel it-factor. A city with an authentically cool vibe that currently sits atop many best places to travel lists, and for good reason. Denmark’s style-savvy capital seems to have a rare mix of being a global powerhouse and inspiring a culture of well-being.

When Denmark repeatedly snagged a top spot on the World Happiness Report, their commitment to living-well caught the world’s attention. Curiosity peaked further as The little book of Hygge gave us an introduction to Danish hygge (pronounced hyoo-gah). Bringing with it a dreamy new word into the lexicon of cozy pursuits. Plus, a good reason to forget FOMO in favor of cozying up at home on Saturday night. 

What is the magic of Danish culture? Is it their connection to nature, bike-life, that coveted Scandinavian style, those delicious cardamom buns?

Copenhagen Fashion

The trifecta of work-life-style balance also translates into many intriguing layers of Copenhagen fashion. There’s the coveted Scandinavian minimalist-chic, of course. Think luxurious fabrics and simplistic silhouettes that seem to effortlessly ooze style without even trying. Designers like Copenhagen-based By Malene Birger have been producing this quiet-luxury for decades, with investment pieces we want to live our best lives in. A shining example that sometimes the boldest design lives in simplicity. 

While Denmark might be best-known for their Scandinavian minimalism, there’s another side to this rising-star fashion capital. Fun-loving Danes are also mixing playful whimsy and vibrant color with minimalist-chic, a result that feels like a fresh take on fashion. Local favorites like GANNI and Baum und Pferdgarten are bringing this cheeky side of Denmark to the Copenhagen Fashion Week and world stage.

Where & Wear Travel Guide

In our Copenhagen Where & Wear Travel Guide, we’ve curated a list of top Denmark fashion and lifestyle brands worth checking out, and how to shop them from the USA. We also ate a lot of pastries in the name of research and narrowed down our top things-to-do in Denmark’s beautiful capital city. With its effortless cool factor, authenticity and a refreshingly balanced way of life, Copenhagen tops yet another list—our top places to visit in 2024.

The Copenhagen Edit: 8 Local Labels to Love

Five Danish Designers to Know (and How To Shop Them From the USA)

Ready to bring Danish fashion and hygge-style into your States-side wardrobe? Here’s the scoop on how you can shop these Copenhagen-based designers online with easy delivery options to the USA.


GANNI is a Copenhagen-based fashion star on the global rise, with #GanniGirl fans like Bella Hadid, Beyoncé, Taylor Swift and Emma Chamberlain. Emma sat front row at their show during Copenhagen Fashion Week while filming 24hrs in Copenhagen with VOGUE, while Taylor was spotted in their recent New Balance sneaker collab. It’s easy to see why the cool-girls are giving it their stamp of approval, GANNI is full of cheeky personality and easy-to-wear styles. Shop best-sellers, like their Bou Bag (featured, $445), online at Ganni.com for free ground shipping to the USA.

By Malene Birger

Matching Scandinavian minimalism with luxurious fabrics, By Malene Birger is the epitome of long-lasting investment pieces that we want to live in. Styles flawlessly walk the line between bohemian minimalism, a strong point-of-view and quiet luxury. Founded over twenty years ago, this Copenhagen-based powerhouse has the fashion world’s attention with icons like Kate Middleton, Reese Witherspoon and Olivia Palermo wearing their refined and elevated styles. Shop their exclusive Moda Operandi Capsule collection online or the entire collection at bymalenebirger.com, with £10 shipping to the USA.


It’s no secret that Danes love the outdoors. We wonder if it’s also the secret to their glowing skin. You don’t have to hop a flight to experience it for yourself, Woods Copenhagen is bringing clean, Nordic nature to your skincare routine. Produced in Denmark, Woods is created by Scandinavian experts with ingredients derived from the local ecology. In tune with nature, they produce clean, high-performance products that are safe for our bodies and planet. Shop favorites like their Daily Hydra Cream ($52) online at woodscopenhagen.com for free shipping worldwide on orders over €50.


For the ultimate in hygge style, look no further than Wuth Copenhagen. Wuth makes the coveted Danish coziness easy with the softest 100% premium cashmere products. You’ll want to live in their everyday luxury sweaters in classic but modern silhouettes, made from the highest quality cashmere. Double-down on the softest fashion essentials with their cashmere socks, base-layers and oversized scarves. Shop online at wuthcopenhagen.com with shipping from DK200 (approx. $28) for countries outside the EU.

Baum und Pferdgarten

Launched in 1999, there’s a playful quirkiness around one of Copenhagen’s favorite fashion labels, Baum und Pferdgarten. While silhouettes have a nod to Scandinavian minimalism, styles are anything but. Stand-out prints, vibrant colors and bold form factors make each piece a statement in their own right. Shop online at baumundpferdgarten.com, shipping costs to USA are $33 or free shipping on orders over $250.

W&S Editor’s Fave Spots in Copenhagen

  • Hit up Juno the Bakery in Østerbro for the most amazing pastries and goodies. Don’t let the line deter you, their top-notch cardamom buns are worth the wait.

  • Grab a bite at the Torvehallerne food hall with an assortment of restaurant stands, fresh produce, flowers and local goods. From seafood and sushi to smørrebrød, there are good eats for everyone in your crew. Check their calendar for events.

  • Catch a performance at the Royal Danish Theater, dating back to 1874. From ballet to opera, the historic Old Stage venue brings a sense of opulence to world-class performing arts.

Read & Listen Before You Go

Read Before You Go

The little book of Hygge gives an introduction to Danish hygge (pronounced hyoo-gah). Bringing with it a dreamy new word into the lexicon of cozy pursuits. Plus, a good reason to forget FOMO in favor of cozying up at home on Saturday night. Shop the Book

Listen Before You Go

What the Denmark podcast gives an insightful and humorous look into Danish culture. Listen for free