Copenhagen has the travel it-factor. A city with an authentically cool vibe that currently sits atop many best places to travel lists, and for good reason. Denmark’s style-savvy capital seems to have a rare mix of being a global powerhouse and inspiring a culture of well-being.
When Denmark repeatedly snagged a top spot on the World Happiness Report, their commitment to living-well caught the world’s attention. Curiosity peaked further as The little book of Hygge gave us an introduction to Danish hygge (pronounced hyoo-gah). Bringing with it a dreamy new word into the lexicon of cozy pursuits. Plus, a good reason to forget FOMO in favor of cozying up at home on Saturday night.
What is the magic of Danish culture? Is it their connection to nature, bike-life, that coveted Scandinavian style, those delicious cardamom buns?
The trifecta of work-life-style balance also translates into many intriguing layers of Copenhagen fashion. There’s the coveted Scandinavian minimalist-chic, of course. Think luxurious fabrics and simplistic silhouettes that seem to effortlessly ooze style without even trying. Designers like Copenhagen-based By Malene Birger have been producing this quiet-luxury for decades, with investment pieces we want to live our best lives in. A shining example that sometimes the boldest design lives in simplicity.
While Denmark might be best-known for their Scandinavian minimalism, there’s another side to this rising-star fashion capital. Fun-loving Danes are also mixing playful whimsy and vibrant color with minimalist-chic, a result that feels like a fresh take on fashion. Local favorites like GANNI and Baum und Pferdgarten are bringing this cheeky side of Denmark to the Copenhagen Fashion Week and world stage.
Where & Wear Travel Guide
In our Copenhagen Where & Wear Travel Guide, we’ve curated a list of top Denmark fashion and lifestyle brands worth checking out, and how to shop them from the USA. We also ate a lot of pastries in the name of research and narrowed down our top things-to-do in Denmark’s beautiful capital city. With its effortless cool factor, authenticity and a refreshingly balanced way of life, Copenhagen tops yet another list—our top places to visit in 2024.